Month: January 2018

Content marketing and SEO are co-related to each other. An effective SEO cannot be made whole without quality content. Both of the components fit together and can work to help get your business new leads. Above all, studies show that content marketing can generate around three times more leads than traditional marketing and costs 60% less.

In this blog, our SEO experts have brought few points to highlight how content marketing and SEO are depended on each other. Let’s check them out-

• SEO requires content- The SEO tactics can be successful only if the content has the required keyword to make it visible in the search engines. To implement the most searched keywords, unique content is required. SEO fuels the potential of content and help your business to get ranked at the top when your audience searches for the relevant product or services.
• The importance of keywords- The keyword related to any product will help your website to get found easily when it is used in the blogs and social media. Keywords make your content visible and hence helping you to gain the target audience.
• Consistency- Your website requires an update on regular intervals of time in order to keep it fresh. Websites that haven’t been updated with fresh content in a long time won’t rank as high in search engine results. It’s an obvious thing that new content would get indexed more quickly. Once you have started the SEO strategy for the business, you need to be consistent and updated with the latest techniques of SEO.
• Linking strategy- SEO is all about setting up Backlinks and this is how it works in order to drive the results quickly. The best way to generate links is to produce high-quality content on a consistent basis.

Along with it, we have brought to you some of the points about how content marketing fails.

• If the content quality is poor, you are not going to gain readers. It is important to keep in mind always that the content which you write should be according to the target audience.
• There shouldn’t be any duplicate content. Original content is essential for your SEO strategy.
• Make sure that you don’t just have the content written. Your blog and articles should have visual information along with good quality images.

Looking for more information on SEO and Content Marketing Services, talk to our marketing expert today. Drop us a mail at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

Content marketing is a proven strategy which has helped businesses to generate leads, increase sales and build engagement with their potential customers. Effective content marketing takes place by following a proper set of strategies and if you haven’t prepared the checklist, this blog is for you.

A study found that nearly 70% of the brands use content marketing to boost their brand awareness and brand promotion. Today we’ve brought to you some of the best tips and checklists that can help you tackle your usual tasks with less effort. Let’s take a look at:

Follow the framework

The whole content marketing is divided into different parts. These are-

• Purpose and goals: You have to make it clear that why are you creating content and what value you expect it to provide.
• Target audience: To whom you are going to target. That particular category of audience your content can benefit them the most.
• Brand story: Let your audience know about the uniqueness and specialty of your brand. Whatever you write and publish should be relatable to your audience.

THE CHECKLIST

The Principles of Content Marketing

• Do I have a complete knowledge of what content marketing is and what all it needs to drive a successful result?

Target Audience Impact

• Am I aware of the consumer behavior and preferences when it comes to different business domains/ industry?
• Do I have the knowledge of what my target audience is looking for on the search engines? What are their pain points and what sort of content can help them to meet their interest and need?

Benefits to Business

• Are the marketing goals (sales, brand awareness, web traffic, and engagement) clear to me?
• Am I aware of my competitors and content initiatives?
• Can my business gain a competitive advantage with our own n content strategy/program?

Cost and Resources

• Do I have a compiled estimate of the budget required for content creation or content marketing?
• Am I aware of the ROI my business would need to achieve in order to be considered as having the best and successful content marketing strategy?

It’s not only a matter of how you create and publish your content but also how well your content does its job to drive the readers to further take a step ahead and turn them into customers. In the sense, choose the best content marketing company as they focus on the entire checklist mentioned above to bring out successful results.

To know more reach our marketing expert at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5)

There comes a variety of factors along with mobile app development that needs to be considered and if you have decided to get a mobile app developed for your business, what’s the best way to minimize cost and maximize the benefit? Being reviewed as the best mobile app development company in India, we want to talk about two different ways you can think about creating your mobile apps: native and hybrid.

Here are some of the important considerations that can help you decide which platform to choose for getting your very own application developed:

1. Development Speed

In hybrid the development speed is good and you can get a finished mobile app quickly. The same HTML code is reused for different operating systems and only a portion of the integrated native code needs to be rewritten; the app will be outfitted to work on multiple devices in the quickest time possible. If time is not of the essence then native development may be right for your business. But when it comes to turnaround time, you simply can’t beat hybrid development.

2. Cross-Platform Compatibility

With a large number of audience out there, it is essential for the businesses to be able to reach the target markets on all devices. Hybrid app development ensures the compatibility in one swoop. With native development this simply isn’t the case – an app designed for an iPhone will only work on iPhone and won’t work on Android, and vice versa.

3. User-Experience

When it comes to user-experience, both native and hybrid have proved to be successful.  For most businesses, native and hybrid app delivered users a great experience because of its smooth functioning.  The decision to build a native or a hybrid mobile app should be based on your business objectives and your target audience/market. So it’s a tie and if your focus is on user experience then you can go for either of them.

Below we have discussed some of the strengths of both Native and Hybrid. Let’s take a quick look at:

NATIVE

• The code is reusable.
• The app performs smoothly on all native platforms and devices

HYBRID

• Fully cross-platform which means once the code is written it can be can build for iOS, Android, and/or Windows Phone
• Developing a hybrid app is quick as it reduces development time and cost

Well, the differences between Native and Hybrid apps don’t end here. If you are interested to know all aspects of both approaches, our expert will help you to know more. Write to us at managers@infiCaretech.com or approach to us through Skype (infiCare5)

With every update, Apple excites its users in providing amazing experience and has always delivered the best update keeping in mind what the audience wants. What iOS 11.2.2 has now? Let’s check-

Siri is updated to provide audio-based news to its users via Podcasts app when asking Siri for the current news updates/information. This has been made possible for both iPhone and iPad users. This audio-based news was previously seen in the iOS 11.2.5 beta but has been now implemented and is made accessible on devices running iOS 11.2 and iOS 11.2.2.

If you are in UK Siri will offer up audio news from BBC, Sky News, or LBC. While in other countries local news podcasts can be played.

The feature has been first reported by MacRumors, with a variety of users pointing out that asking Siri about the news of the day via the “Hey, Siri” voice command, podcasts will begin to play. The default source appears to be NPR, according to the report, but you can ask Siri to play content from CNN or The Washington Post, if you are so inclined.

Well, it’s a really exciting feature for the users who use Siri on daily basis as well as those who wants to stay updated with the daily news.

Reference Source-

https://www.macrumors.com/2018/01/16/siri-podcast-news-feature-ios-11-2-2/

Stay tuned for updates and to know more about ios app design services, write to our expert at managers@infiCaretech.com or connect via Skype (ID- infiCare5)

We are living in the digital era and having just a website is not enough to serve all the business purposes. If you own a business which depends on your target audience for sales, you need to develop an app that reaches to a maximum number of people and for that matter, you cannot miss out to approach to the best Android app development companies. But the question is why to opt for Android application?

A study found that Android dominates the market with a whopping 87% when compared to other operating systems and so it makes sense to invest in the Android apps for your business.

A well-developed application can help in strengthening your brand. Let’s have a look at the various aspects of Android app development:

#1: Open Source- Android is an open source platform which means that developers can easily build Android apps of any choice with utmost ease as it gives a lot of liberty and freedom to innovate and be creative. Basically, anyone who is willing to learn and put effort into it can learn about Android technology.

#2: Better Reach- The number of Android operating system is more when compared to other OS and this can help you to better reach a large number of prospective audience and engage them. The more visible your business app is, the higher sales you can achieve.

#3: Secured Platform- Android offers a secure and unwavering platform for developing the mobile app based on different business requirements. Android platform is very smooth and provides a hassle-free environment for delivering the best app in the market.

#4: Cost-Effective- Well, developing an app on the Android platform requires less investment and if you are looking for getting Android App developed for your business you should go ahead as it is cost-effective.

#5: Best at Customization- Android platform gives you limitless ways to customize the app as per the latest marketing trends and your business requirement.

#6: Popularity- As already discussed above, Android app has huge popularity in the market. People get more attracted towards Android apps as they are highly usable and consists awesome features. So it is good to go with Android App for your business.

There is no doubt mobile apps offer a great way to reach the potential audience and enhance a user experience that helps in strengthening your brand and tremendous Return on Investment.

So if you are looking for Android app development in India who can meet your business expectation, infiCare can do it all. Our skilled team of android developers meets the expectation of our clients by developing robust android apps based on Java (for Logics and Programming Functionality) and XML (for designing the UI).

Reach us at managers@inficaretech.com and we will assist you in knowing more about Android App Development. You can also connect with us on Skype (ID- infiCare5)

With the changing technology and increase in the use of smartphones, app development has become an important step in the business world. The primary reason behind the use of applications for business is the quality of service that is provided to the user.

Today, there are numerous platforms that are being used for building an application and in the midst of them; iOS cannot be left out because of its user experience. So for that reason, you must be looking for iOS App Development Companies in India who can meet your expectations?

Don’t worry we have a solution for your business requirements. Listed below are few points how iOS application can enhance your business. Let’s take a look.

• Secured Features- iPhone is known for its secured features and if you are planning to get an app for your business, stay calm as there is nothing to worry about. The advantage of iOS App is that it is against the loss and duplication of data.
• Better Quality & Better Experience- This is one of the things that make iOS different from its competitors. The quality of iOS is one of the major factors that business owners want to go along with iOS platform.
• Better Visibility- The apple store is divided into several categories, so it becomes easy to appear at the top, based on the rankings. Ratings and reviews prove to be highly beneficial for the users as it increases the visibility.
• Higher Scalability – With iOS you will enjoy the benefit of higher scalability which helps in the growth of the business and better customer engagement.

For any business app to become successful two things are of major concern, security, and quality. It is very important to invest in the right organization for getting your business app developed.

So, if you own a business and looking for an app to get developed get in touch with us. We are an experienced iOS App Development Company who have satisfied and helped many clients to meet the above discussed points. We have consistently excelled in the projects and this has marked us amongst the top iOS App Development Companies in India.

For more information on iOS app design services talk to our expert. Drop us a mail at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5).

Do you have a business? Then you definitely must be having a website. If no, make sure you might tend to lose a huge traffic. Today’s inbound marketing is growing rapidly and in the midst of this having a business website is a must, no matter what industry you belong to, you can earn unimaginable results through your website. A website not only creates your online presence but also helps you in earning revenue.

Every website designing starts with a strategy as without it you cannot achieve the perfect website. Our web development experts have helped our clients in achieving what they wanted for their business by following a complete strategy which includes-

#1: Start with a plan-

This is the topmost thing which should be taken into consideration when you think of developing a website for your business. We need to jot down all the important things to have a plan by thinking about which sections in the website is required and platform are you going to use, whether to go with Java, .Net, PHP, WordPress or any other platform.

#2: Keyword Analysis-

The next thing to do is, start searching for the keywords that are needed to be used to find your website. Traffic from Google or other search engines is great for conversions on your website and it helps in spreading brand awareness.

#3: Start building a website from the scratch-

A fresh and unique website will definitely stand out in the crowd. Make sure the layout which has to be chosen or designed for your website should be unique and attractive to the audience out there.

#4: Make Sure it is Mobile Responsive-

A study found that 95% of mobile device users count on their devices to search for the products and services. To effectively reach this growing population of mobile users, it is important for the businesses to develop responsive design that suits every mobile device.

#5: Relevant content on the website-

When designing a website, it is crucial to write high quality, original content that is relevant to your company. Everything from the quality of your content to the keywords used affects your site’s ranking in search engine results.

#6: Bug Fixes-

Once the web development is done, test all functions and check your website in different web browsers. Resolve all problems, and here you go. Publish your website.

#7: Promote your Website –

Once you publish your website, the next step is to promote it using different mediums of digital marketing which mostly includes Search Engine Optimization, Content Marketing (blogs and articles), and Social Media Optimization as it will bring a huge traffic on your website which will result in increased sales and revenue.

Need a website? Start searching for best website design and development Company immediately!

For more information on website design and development, you can reach us at managers@infiCaretech.com. You can also connect with us on Skype (ID- infiCare5). Our experts will guide you in a better way.

Mobile Applications have been around since 1980’s and have evolved immensely in both its design and functionality. Gradually, the long businesses have started realizing the need of having a mobile application can get better results of the marketing. So designing a good mobile application for your business is a breeze as it gives a great user experience and numerous benefits to your business.

A study found that the total number of Android app downloads in 2017 was 50 billion which was more when compared to the other operating systems. Nevertheless, Android application development services does require a good knowledge of Java, installation of software development kit, an integrated development environment such a virtual device to test your app on.

But along with it, Android app development is shrouded in myths which are making the businesses hesitant to take a step toward mobile app development. Let’s see what they are;

#1: Mobile Applications are only aimed at smartphones

The fact that the largest users of mobile applications are people with smartphones might be true but in no way means that these applications are limited to the smartphones only. There are several other devices such as tablets, smart watches, etc. that are fully capable of making the best use of these applications.

#2: App development is expensive

This is perhaps one of the myths which the businesses believe. But it is not at all applicable as the android app development requires fixed budget unless the project is complex and involves complex requirements.

#3: Developing an app is a quick process

It is believed that developing a mobile application is a quick and easy process. Even though it is easier to develop a simple app faster than a complex one but it still takes a tedious process which can take few or several weeks to complete as there are a lot of things that needs to be taken care while developing an app such as user interface, bugs resolving, marketing strategy etc.

#4: A great android app will sell itself

Your team has developed a great app that your customers will find in the market. So now it’s time to sit and relax. Really? If only it was so simple. Once you have an app that is going to make you money, work out your numbers. By this, we mean the number of downloads which includes organic and inorganic downloads which gives you a clear picture of from where you are getting your customers and on which channels you should be spending more time and money.

Android app development has revolutionized the way developers create an application. There are more Android app development myths but it is recommended to research well to know behind-the-scenes story and plan accordingly for your business.

For more information on android app development, you can write to us at managers@infiCaretech.com or you can also connect with us on Skype (ID- infiCare5)

Digital Marketing Solution for businesses is constantly evolving with the pace of technology. The year 2017 marked a great success for the businesses to get the search engine visibility which helped them to beat their competitors. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s crucial to have a sound online marketing plan in place from day one; a strategy that leverages the power of social media uses search engine optimization to drive traffic and makes good use of the marketing advancements.

There are many tactics and practices that come with the term Digital Marketing. So, let’s look at primary and most important components of Digital Marketing.

1. Website

To have a proper official website is imperative to the success of your online marketing strategy. Make sure that your business website satisfies the following must-haves:

• Website should be responsive
• It should be user-friendly
• Should speak about your business
• Include all essential contact information
• The design should be professional and easy to navigate

2. SEO (Search Engine Optimization)

Customers start their journey on search engines for the products and services they need. So, it is important to get found in the search results when they are looking for related services/products offered by your business. Search Engine Optimization can help you to get found on search engines like Google or Bing by using the targeted keywords of your business.

3. Social Media

Social Media is an undetachable part of Digital Marketing. Nowadays more people are active on social media platforms when compared to any other online entity, so reaching and connecting with your audience is easy through social media presence. Utilizing social media channels (Facebook, Twitter, Pinterest, LinkedIn etc.) you can directly talk to your customers and know what they are thinking about your products/services; so that you can grow more and more.

4. Content Marketing

Content is king, and will always be. Creation of valuable content (like blog posts, videos, photos, social media posts, etc) and sharing it on different online platforms can create brand awareness, lead generation, increase of traffic and build reputation.

5. Analytics

You can measure your digital marketing performance and efficiency through Analytics. There are many analytics tools that are helpful in analyzing and measure the marketing campaigns through website, blog, social media channels. The analytics data is crucial for increasing your performance and also for generating more leads.

If you are looking for one such solution, make sure you choose the best digital marketing company as they make use of the latest tools and techniques that can help simplify your marketing journey. However, different companies have different paths but it is always necessary to tailor the digital strategy according to your specific business objectives.

For more information on digital marketing strategies, write to us at managers@infiCaretech.com